Did you know that it usually takes 15 years from the development of a GM trait to its commercialisation across Europe?

This infographic conceptualized, designed and printed by Fastlane sheds light on the steps involved in this long authorization process, from R&D and risk assessment to EFA review, voting in Member States and green light from the European Commission.

The infographic follows the adventures of cartoon-inspired characters representing maize, soja, cotton and canola. IT was printed as a triptych flyer.